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A New Paradigm of Doing Business

January 27, 2008 - Posted by Shama Kabani

By: Shama Hyder

Another article inspired by the Godin-Meister.

The old way of doing business went something like this-

Come up with Idea–>Edit–>Launch Business

This is the NEW model-

Come up with Idea–>Launch—>Edit—>Launch–>Tweak—>Relaunch

The new paradigm of doing business requires you to be an editor. And not just any editor-but a masterful editor. You have to be able to add to your business on a minute’s notice. How flexible is your business? How flexible are you when it comes to implementing changes and improving your business?

A recent client of mine (a very talented HR Consultant) came to me because no one seemed to be contacting him for his services. He did get a few calls asking if he could find people jobs. He wasn’t too happy because he isn’t a head hunter. I took a look at all his marketing materials (particularly his website) and suggested an overhaul. His website didn’t adequately convey his talents or speak to his target market. I braced myself for the usual "but, I can’t just change everything…can I?" It didn’t come. Instead he said, "You know, I am looking to build this into a million dollar business. If that means I have to rebuild a few things I am in."

I knew at that moment that he would indeed make this into a million dollar business. He was open to change.

How open is your business or organization to change? Is it fluid? If today a client told you that they couldn’t understand how to navigate your website, could you change it? And how fast?

On that note, you may notice that our site has also undergone some changes. Let me know what you think!

9 Responses to A New Paradigm of Doing Business

  1. Alice says:

    More details needed in explaining this test. Have clicked on Share This and would like to know more before proceeding.

    Alice

  2. John Fenton says:

    Seems to work just fine. LOL

  3. Shama says:

    Alice and John-

    Thank you for testing out the new blog = ). We were tweaking design. What do you think of it btw?

  4. John Fenton says:

    Looks good, nice clean design, good options in the sidebar links.

    And the relaunch of the post above looks much more robust than the original.

  5. Shama says:

    Thank you John! I appreciate the feedback. = )

  6. Heather Juma says:

    Hi Shama-I love the new look! I also agree with your post. I am also revising, restrategizing daily. My business is taking off because of this, thanks for sharing this concept.

    Heather Juma
    Educating & Empowering Women to Build 6 Figure Incomes!

  7. John Harrigan says:

    Shama I like your new blog!

    A suggestion: Put the “Bog Update” box at the top of its column. It’s that important to your business AND to your customers. It should be in the most important position. It’s the “top value” item for you and your readers.

    A web site search function does not merit this “prime” location. I would drop it completely. Unless you are a very large web site selling specific items like “Circuit City,” a search function does not ad much value and the results confuse your reader.

    Also, you might ad the word, “free” as “Free Bolg Updates” to pump up that “feel good” feeling.

    The word, “free,” feels good no matter how trite, hackneyed or cheezy it may seem, at first thought.

    Regarding: “Idea– >Launch— >Edit— >Launch– >Tweak— >Relaunch.” This is a tried and true formula, a “feed back loop” that all businesses employ for continued success and growth. When this loop becomes compromised for any reason, such as too rapid growth, the company beings failing.

    This feedback loop works well in an human relationship… and all businesses are simply relationships with people. But try the loop in your romance or marriage and see what happens. Any good relationship is constantly going through this loop, or it gets stale… and fails to grow.

    I am a public speaker and writer having just begun a website and blog: http://www.TheLessonsInLove.com On a daily basis, I am engaged in the loop:

    “”Idea– >Launch— >Edit— >Launch– >Tweak— >Relaunch.”

    I am tweaking, turning, twisting and reinventing my blog and website everyday; and I employ Shama’s “Ten SMART ways to Skyrocket your Business.” These steps are foundational processes and ideas necessary for success in any business at any stage of growth.

    John Harrigan
    http://www.TheLessonsInLove.com

  8. Patrick Badstibner says:

    It never stops, the cycle just continues. I often laugh at those that say they have enough business, I then ask them when do plan on closing the doors. At that point and only at that point does the cycle of constantly reinenting yourself stop.

    Patrick Badstibner

  9. Shama says:

    Heather- So good to see you here. = ) I know you are the queen of re-invention!

    John- Thank for the great feedback. I have forwarded it to our web dept. You should see changes soon. ; ) You seem to have a great site yourself. I wish you all the best.

    Patrick- Definitely. Unless you are planning on closing the doors, you have to keep improving.

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