June 8, 2008 - Posted by Shama
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Colleague, Michael Port, published this excellent story in his eZine today. I just knew I had to share it with you!
One day, there was a blind man sitting on the steps of a building with a hat by his feet and a sign that read: ‘I am blind, please help.’
A marketer was walking by and stopped to observe. He saw that the blind man had only a few coins in his hat. He dropped in more coins and, without asking for permission, took the sign and rewrote it.
He returned the sign to the blind man and left. That afternoon the marketer returned to the blind man and noticed that his hat was full of bills and coins.
The blind man recognized his footsteps and asked if it was he who had rewritten his sign and wanted to know what he had written on it.
The marketer responded: “Nothing that was not true. I just wrote the message a little differently.” He smiled and went on his way.
The new sign read: Today is Spring and I cannot see it.
Sometimes we need to change our strategy. If we always do what we’ve always done, we’ll always get what we’ve always gotten.
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4 Responses to “A Blind Man, A Marketer, and Money“
[...] marketing blog After the Launch pointed me to a recent story by Michael Port that serves to highlight what you need to [...]
[...] the Launch had a wonderful, to the point, clear message today on their blog called, “a blink man, a marketer, and money. In fact the post is so great, I am pasting the entire post below. One day, there was a blind man [...]
Always keeping the options open…
“Sometimes we need to change our strategy”
Great advice!
WOW! Great story! THAT really drives the point home.