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40 Social Media Tips for Nonprofit Organizations

February 10, 2012 - Posted by Shama Kabani

Social Media Tips

Although social media marketing is just as important for nonprofit organizations as it is for traditional business, some of the tactics are slightly different. Below, we’ve compiled a list of some important social media tips for nonprofits to remember.

  1. Remember: social media is about sharing and discussing, not broadcasting.
  2. Integrate social sharing buttons into your website so that visitors can pass along your content with just one (or a few) clicks.
  3. Make social media someone’s specific job. Assign responsibility to a person or group of people on your staff.
  4. Deliver quality information via your social profiles. Users should feel that your tweets or Facebook posts are useful and contribute to your mission.
  5. Research what organizations you admire are doing on social media.
  6. Set up a Google Alert for your organization’s name and other topics of interest to keep track of what people are saying.
  7. Encourage employees to include your social media information in their email signatures.
  8. Inspire people. Try to focus more on success stories than tales of tragedy, if possible. Take a note from Upworthy.
  9. Aim high, but stay realistic. Your social media campaign (probably) won’t be an overnight success story.
  10. Check out Twitter’s hope140 program. The Twitter for good program reflects on the positive power of Twitter.
  11. Participate in Follow Fridays (#FF) by highlighting people or organizations accomplishing social good.
  12. Reply and retweet often. Twitter is a great channel to build relationships.
  13. Use Twitter hashtags relevant to your cause. If one doesn’t already exist, create a new one (but be absolutely sure one doesn’t already exist). Facebook COO Sheryl Sandberg recently made a splash with #banbossy, for instance.
  14. Publicize volunteer opportunities. Look at Red Cross Connection for inspiration.
  15. Share photos. If relevant, ask followers to share photos without marking yourself as a spammer. For example, @ASPCA often asks their followers to share photos of their rescue animals.
  16. Create a custom Twitter background. For inspiration check out Texas Alliance for Homeless Pets.
  17. Compile a Twitter List of your employees, volunteers, corporate partners, and supporters. This lets you have easy access to the content they are pushing out so you can monitor and share what’s relevant.
  18. Consider including “please RT” at the end of very important tweets that you’d like people to share.
  19. Create a customized Facebook landing page with an email capture form.
  20. Hold a photo or video contest so fans can submit user-generated content on Twitter, Instagram or Facebook relevant to your mission. Keeping the fans or followers engaged is key to a successful social strategy.
  21. Include your page rules in your “about” section, so fans know what they can and cannot post.
  22. Apply to set up your YouTube account through the site’s nonprofit program.
  23. Encourage your organization’s supporters to upload responses to your videos.
  24. Consider creating an internal social network for your employees.
  25. Share pictures in real time, especially if they are behind the scenes photos.
  26. Monitor and update your organization’s Wikipedia entry as needed.
  27. Create a LinkedIn company page for your organization.
  28. Create a LinkedIn group for your supporters.
  29. Check out the nonprofit section of the LinkedIn Learning Center.
  30. If you have a physical location, “claim” it on Foursquare, Facebook Places, Google Places, and even Yelp.
  31. Utilize Tumblr to share news and content related to the work of your organization. This blogging platform has an entire category dedicated to charities and non-profits. To Write Love On Her Arms excels here.
  32. Submit organization photos to relevant Flickr groups.
  33. Upload your photos to Flickr under the Creative Commons program to allow for broader sharing.
  34. Launch a photo petition, like this example from the National Wildlife Fund. All you need is a camera and a whiteboard to get started, you already have a mission.
  35. Get familiar with Google+ Pages and their functionality.
  36. Become active in Google Communities or create your own. To start, it’s best to create a presence in popular communities that already have a following.
  37. Blog about the progress of your active projects, so donors can see where their money has gone. GoFundMe is a handy service for providing constant updates to your donors. Be sure to share these posts and updates on all social media channels, especially Google+ for the search benefit.
  38. Include a “call to action” at the end of your blogs, asking readers to comment or check out your other social media sites.
  39. Add embedded tweets in your blogs that allow your supporters to tweet their favorite quotes or statistics.
  40. Read social media and tech blogs regularly to stay on top of the latest trends.

2 Responses to 40 Social Media Tips for Nonprofit Organizations

  1. Pingback: 40 Great Social Media Tips Every Rescue Goup Can Use - DFW Animal Rescue | DFW Animal Rescue

  2. Chris says:

    Social media is extremely important, however you have to engage with your followers and as you mentioned keep them interested.

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