Recent Posts

Your 2013 Online Marketing Checklist

December 25, 2012 - Posted by Amanda Norris

‘Tis the season to make a list – and check it twice!  What kind of a list?  An online marketing checklist for 2013, of course. No matter how hectic your holiday is, it’s a sure bet that reviewing your 2012 results and making sure that you’re on track for 2013 is on your priority list – and if not, it should be! What do you need to have in place to insure that 2013 meets (or exceeds) your marketing goals?  How can you make sure that you’re monitoring the right analytics, and measuring the right metrics, to make the best decisions about priorities and spending? Here’s a sample online marketing checklist to get you started.  If you need help with any item on the checklist, be sure to contact The Marketing Zen Group to see how we can help you make 2013 the best year yet. Branding Do your brand… read more

The Zen of Social Media Marketing – 3rd Edition – Be Part of the Zen Book Team

December 18, 2012 - Posted by Shama

As an author, nothing means more to me than the feedback of readers. And, I’d like to enlist your help in getting the word out about the latest edition. An inside joke at our company is “What changed while we were sleeping?” And it is made funnier by the fact that often things do change overnight in the world of new media and technology. When I first released my book, The Zen of Social Media Marketing, it was in an effort to answer the hundreds of emails I was receiving on social media. There were simply not enough hours in the day to respond to each one individually. As testament to that fact, the 3rd edition of the book has just been released. Here is what the 3rd edition of The Zen of Social Media Marketing includes: A comprehensive overview of why social media works and how to use it… read more

3 Steps to Gaining Valuable Brand Recognition with LinkedIn

December 18, 2012 - Posted by Amanda Norris

When LinkedIn was launched on May 5, 2003, it was described as a place where business professionals could maintain a list of contact details of the people with whom they did business.  It was part social network, part job and career center, and 100% tailored to the individual user. In November 2010, LinkedIn began allowing businesses to list products and services on company profile pages – and members were encouraged to “recommend” products and services and write reviews. Barely two years later, LinkedIn has emerged as the leading business to business (B2B) social media platform – a place where your company and your brand must have recognition in order to take full advantage of social media’s power to drive business. Does your company page give you the brand recognition you want? If you have to ask the question, then the answer is “probably not”.  Here are three strategies for improving… read more

How Large B2B Companies Can Become Socially Proactive

December 13, 2012 - Posted by Amanda Norris

Diving right into social media can be a daunting task for the 67 percent of B2B companies that remain unfamiliar with outlets like Facebook, Twitter, or LinkedIn. But the key to successfully launching a social media campaign is all about using dormant branding know-how to carve out a niche strategy that’s all your own. For many B2B companies, the biggest ‘social’ obstacle seems to be determining how it would work best for their company, industry, audience, etc. The acceptance of social media as a valued form of marketing is on the rise, but knowing how to leverage these social outlets in the B2B world is another step in the process that many have yet to figure out. At AmeriQuest, we’ve found LinkedIn and Twitter to be the most effective social outlets for their immediacy and interaction with our target audience. With LinkedIn, we’ve joined multiple industry-related groups that allow us… read more

Press Releases and SEO: 5 Strategies that Work

December 11, 2012 - Posted by Amanda Norris

If you’re wondering what press releases and search engine optimization (SEO) have in common, then your company may be missing out on one of the most important tools in the battle for page rank and search visibility. That’s because the two largest search engines, Google and Bing, pay close attention to press releases when they determine page rank. While the exact components of the algorithms that search engines use to determine how search results are delivered are closely held secrets, media coverage, back links, and new content are certainly among the most important factors.  The lowly press release is the least expensive, fastest, and simplest tool for most businesses to use when it comes to improving or maintaining page rank. No one knows how many press releases are issued every day.  Three of the top ten press release distribution services (PR Newswire, PR Web, and MyPRGenie) together publish more than… read more

Timing Social Media for Best Results

December 4, 2012 - Posted by Amanda Norris

To be successful in social media marketing, you have to do two things: Provide interesting content that gives people value for their time. Deliver your message at a time and place when your audience is there to hear it. Creating interesting content is the easy part for most marketers.  Finding the right place to communicate your message is a function of targeting your message to the right audience, and then finding the communications channel that reaches that audience. There are many tools and techniques for doing that. Timing, on the other hand, can seem mystifying.  How on earth are you supposed to predict when a particular person will be online to receive your message? The answer, of course, is that you can’t predict the behavior of a particular individual in the future – but you can certainly get clues as to their likely behavior from their past behavior online. That’s… read more