Recent Posts

A Guide to Creating and Using Facebook Interest Lists

March 16, 2012 - Posted by Shama Kabani

Have you ever wished that there was some sort of combination of Twitter lists and Google Circles for Facebook? Even if that thought’s never actually crossed your mind, Facebook stayed one step ahead of you and created a new feature to fill that void anyway! They’re called Facebook Interest Lists, and they allow you to create and subscribe to lists of users who talk about things you’re interested in. Facebook describes the new Interest Lists as a “personal newspaper,” and says they’ll be coming to your bookmarks in the next few weeks. To prepare you for their arrival, let’s go through the basics. Finding Existing Interest Lists Many Facebook users have already created Interest Lists on a wide variety of topics. You can browse through these and choose the ones you think you’d want to read. Based on your profile information and likes, you might also have some suggested lists:… read more

Have You Found Your Social Media Marketing Zen?

March 13, 2012 - Posted by Shama Kabani

Social media changes with the blink of an eye. Sites are redesigned overnight. Larger companies buy smaller companies. Surprise, your Facebook profile is a Timeline now! How’s anyone supposed to write a book about a constantly evolving topic? That’s easy – you just have to update it! Our CEO Shama Kabani wrote the first edition of her bestselling book The Zen of Social Media Marketing in 2010. The book’s companion website was continually updated, but it’s 2012 now. Facebook doesn’t look like this anymore: That (along with many other changes) is why The Zen of Social Media Marketing needed an update! So get ready, get set… (Drumroll please) …for the 2012 edition of The Zen of Social Media Marketing! Available in both print and Kindle editions, the updated 2012 edition has brand new content on Google+, Facebook ads, and SEO, as well as updates on developments with Facebook, Twitter, and LinkedIn. And that’s… read more

Social Media Lessons from the Kony 2012 Campaign

March 9, 2012 - Posted by Shama Kabani

If you have accessed the Internet in the past 48 hours, or potentially even if you’ve turned on your TV or radio, you’ve probably heard about the Kony 2012 social media campaign. If you haven’t heard of this yet, a brief overview: earlier this week, the nonprofit organization Invisible Children released a 29-minute video on YouTube about Ugandan warlord Joseph Kony, who leads a rebel force of child soldiers and is universally considered a terrible person. As of this posting, the YouTube video has upwards of 55 million views. On Thursday, Twitter users mentioned Kony almost 1 million times. The video’s virality is impressive, even without taking into consideration that it’s half an hour long, and conventional wisdom says to keep your message under two minutes long. What gives? Although its effectiveness in the long run has been disputed, amid allegations of “slacktivism” and criticism of Invisible Children’s financial practices, one thing’s… read more

How Many Hours Do You Spend on YouTube?

March 6, 2012 - Posted by Shama Kabani

Pop quiz: how much online video do Americans watch every month? No, “a whole lot” is not an acceptable answer. According to a recent report, 181 million American Internet users watched almost 40 billion videos in January 2012. To put that in perspective, that means we each watched an average of almost 23 hours of online video content. In one month. What are we watching? Overwhelmingly, Americans were watching and listening to music videos. VEVO and Warner Music, both of whom host music videos on YouTube, reported a combined viewership of 85.2 million Americans. Additionally, VEVO viewers watched 696 million videos – an average of just over an hour of video per viewer. Not to state the obvious, but that’s a lot of music videos! It really shouldn’t be that surprising, though, given that the five most viewed videos of all time on YouTube are music videos (congratulations Justin Bieber,… read more

Facebook Timeline for Brand Pages is Here!

March 2, 2012 - Posted by Shama Kabani

The day has finally come: the Timeline format we’ve seen introduced to personal Facebook profiles is now here for brand pages. What does that mean for you? Read on for some of the major changes coming your way. All pages will automatically switch to Timeline format on March 30, 2012. Until then, you can preview Timeline on your pages. You and your page admins can see the Timeline and make changes to it, while the public and your fans will see your old design through the end of the month. You can choose to publish your Timeline before March 30, but doing so will take effect permanently. If you’re not sure you want to switch to Timeline just yet, do not press the “publish now” button at the top of your preview Timeline page. Cover photos: what you can and can’t do. You cover image is an 851×315 pixel photo… read more