Recent Posts

Announcing the Winner of our ioSafe Hard Drive Drawing!

October 31, 2011 - Posted by Shama Kabani

If you visited Marketing Zen or Shama’s Facebook fan pages recently, you may have noticed that we were holding a giveaway! We had over 100 entries, with some great advice and challenges when it comes to business security. Sensitive information and data storage seem to be huge issues across the board, and something that we hope to discuss here a bit more in the future. But the time has come to announce the winner of the ioSafe external hard drive drawing. Our congratulations go out to… Heath Alberts, CEO of Digital Ninjas Media in Rockton, Illinois! He said his biggest business security challenge was “keeping off-site and on-site data synced”. According to his company website, he also has a history of shooting bottle rockets out of his mouth. Luckily for him, this hard drive is disaster proof (although we still don’t recommend shooting fireworks at or near it). Thanks to… read more

How to Use QR Codes for Mobile Marketing

October 27, 2011 - Posted by Shama Kabani

Time for a pop quiz: what is this thing? It’s a Quick Response (QR) code. QR codes are similar to standard barcodes retailers use to track and price goods, except they can hold and share much more data. Believe it or not, these funny looking black and white boxes are revolutionizing mobile marketing. How QR Codes Work QR codes are activated when they are scanned or read by a mobile device. The only requirements are a smartphone with a camera and an installed barcode reader. Many free QR and barcode apps exist for both iPhone and Android. When you scan a QR code, you can link to many different types of content, including web, video, email, and IM. Why Use QR Codes? 1. Generating a QR code is not only easy, it’s free 2. QR codes are convenient for users, who can access your content after a simple scan 3…. read more

Ask Shama: An Alternative to Twitter?

October 26, 2011 - Posted by Shama Kabani

Want to stay connected with your colleagues online, but don’t want the world to see? Our resident marketing expert Shama Kabani has some ideas about alternatives to Twitter. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com or check out more of her advice at her online marketing company or on video. Dear Shama, We have a real estate company of about 50 people, and the majority are surprisingly tech savvy. I was wondering if there is anything out there that we can use to stay connected online? I know there is always email, but if I have an announcement or read an article, how can I share with the… read more

Ask Shama: How Do I Land a Job in Social Media?

October 25, 2011 - Posted by Shama Kabani

It’s a tough job market, especially in industries like social-media marketing. But the jobs are out there if you take the right steps. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based entrepreneur & tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com or check out more of her advice at her online marketing company or on video. Dear Shama, I am currently getting a degree in communications and will graduate soon. As I am sure you are well aware, the current economy has not been too kind to new graduates. Most of my friends who have already graduated are still looking for a job, and many have moved back in with their parents. Others are working jobs they don’t really… read more

Ask Shama: How Can I Reach My Facebook Fans?

October 13, 2011 - Posted by Shama Kabani

Now that creators of fan pages cannot message their fans directly, how are you supposed to use Facebook to reach them? Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com or check out more of her advice at her site or on video. Dear Shama, I created a Facebook page for my company, and I am about to start promoting it to my friends and clients. I got a message from Facebook saying that, as of the end of September, I would no longer be able to send messages to fans. Instead, the message suggested I post content to my wall or buy Facebook ads. My first question is: How do my… read more

Ask Shama:10 Things Gen Y Can Learn From Steve Jobs

October 10, 2011 - Posted by Shama Kabani

Steve Jobs was a technology and business icon who founded Apple at age 21. At that time, he would have been called a whiz kid—but now this age group of entrepreneurs are called Millennials and are a new demographic. We grew up in a world where Apple was a fruit second and an electronic first. With 18 billion apps already downloaded, Steve Jobs didn’t just pave the way for our generation—he created our entire way of life. Read more at Portfolio.com