Recent Posts

Ask Shama: Why is Facebook All Different

September 22, 2011 - Posted by Shama Kabani

Facebook is changing rapidly, so here’s how to wrap your head around the new “list” and “subscribe” and “list” options. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com. Dear Shama, I consider myself social-media savvy, but I am an early adopter. I joined Facebook when they opened it up to professionals, I snagged an early invite for Google Plus, and I use Twitter. I realize that social media changes fast, but I am stumped by the new changes on Facebook! What are the smart lists I keep hearing about? And what is the new subscribe option? What is going on? Please help me before I decide to quit Facebook altogether! Lisa… read more

Ask Shama: How Can I Make My Video Go Viral?

September 14, 2011 - Posted by Shama Kabani

We know that online video can help with marketing efforts, but what’s the best way to go about it? Marketing pro Shama Kabani has answers with her Portfolio.com column. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com. Dear Shama, We know from others how powerful online video can be for visibility and growth. Clearly, YouTube continues to reign large with the talking babies and dancing bears, but can it really help with marketing? I’ve been tasked with integrating online video into our marketing efforts, but have no idea where to start and how can I be sure it will go viral. Is YouTube the best way to go, or should we… read more

Ask Shama: Help, Someone Has My Twitter Name!

September 14, 2011 - Posted by Shama Kabani

What happens if another company got to Twitter before you did with a preferred name? And what should you do if an associate is poaching your contacts on LinkedIn? Marketing pro Shama Kabani has answers with her new Portfolio.com column. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com. How can I acquire an inactive Twitter user name? Dear Shama, Our company just went through a huge re-branding process. Accordingly, we are trying to set up our new social-media profiles. Facebook and LinkedIn were easy enough. But, we are having an issue with Twitter. Someone already has our company name as their user name. I did some further digging and found that… read more