Recent Posts

10 Ways to Use Google Plus for Marketing

July 13, 2011 - Posted by Shama Kabani

Updated: April 2014 It would be foolish to expect a product developed by Google to simply roll over and play dead. Google Plus may not currently be the world’s most popular social media platform, but projections indicate that it may not stay in the back of the pack for long. By 2016, it is expected that G+ will overtake Facebook as the most widely-used social network worldwide. After initially slow growth, G+ is certainly making up ground, especially in the realms of SEO, digital marketing, and other business-related fields. If you’re not yet using G+ as a marketing tool, now is the time to start. These 10 tips will help you to get started so you can get a leg up in the evolution of social media marketing. 1. Set up a solid profile. Your entire Google Plus experience starts with the profile. Just like on Facebook, your profile is key,… read more

Confessions of a Globe Trotter: How to Travel Smarter

July 8, 2011 - Posted by Shama Kabani

The snow fell heavily the night we landed in Boston. My vice president of client relations and I were there to meet a prospective customer the next morning. It was meant to be an in-and-out trip, and I packed everything into a single carry-on bag. My colleague checked luggage and it was lost. While we landed the client, it wasn’t before a midnight trip to the only open Wal-Mart in town and a lecture from me on the importance of never checking bags when traveling for less than two days. When it comes to travel, I feel very much like Hermoine Granger from Harry Potter. Always telling people around me how it’s done best. But everything I’ve learned, I’ve learned from experience. Just these past six months alone have seen me in more than seven countries—from Hong Kong to Egypt. I travel mostly for business, and here are my best-kept… read more

Day 5 in Egypt – One Journey Ends, Another Begins

July 1, 2011 - Posted by Shama Kabani

Every day in Egypt has felt like two days squeezed into one. Today was different. It felt like a week had been squeezed into a day. Early in the morning, all the delegates took a bus to the Smart Village for the final day’s activities. That’s when the fun began. All 18 teams made their final business pitches. What did their companies do? What was their revenue model? How would they stand out? It was wonderful to see how far the groups had come in just 5 days. They were articulate, confident, and had taken our feedback to heart. We knew that choosing the final four winners would not be easy. After all the Egyptian teams had pitched, but before we tallied up the scores, we all had something on our hearts and minds. We wanted to share what this experience had meant to us. The U.S. and Danish delegates… read more