Recent Posts

Articles About Using Social Media as a Marketing Tool

February 23, 2010 - Posted by Shama Kabani

The wonderful thing about a blog is that you can compile all your thoughts in one place. The downside is that key articles sometimes get buried after a while. I decided to do a round-up of our most read articles on social media. So, here are the most popular articles I’ve written about using social media as a marketing tool: 10 Reasons NOT to do Social Media Marketing – For all the wonderful reasons there are to do social media marketing, there are also reasons not to partake. This post lists the top 10 reasons to not participate just yet. So, you want to be a Social Media Marketing expert? – Let’s face it, it is a hot industry. While some may scoff at the many newcomers to the field, I wanted to point out that for those genuinely interested, there are resources out there. 3 Reasons you shouldn’t use… read more

What Parents Must Know about Kids and Social Media

February 22, 2010 - Posted by Shama Kabani

I usually speak on social media as it relates to marketing, but I often run into parents who ask me how they should handle social media as it relates to their kids. So, I wanted to share a few tips. Now, I am not a parenting expert. I don’t have kids yet (unless you count Snoopy the dog). But, I do know a fair amount about social media. And, high school isn’t (yet) a distant memory. Here is what I think parents MUST know about social media. 1) Admission Counselors are Looking. Heck – camp counselors are looking! I know employers are looking – I speak to them on a regular basis. You have to explain to your kids that their status updates are not for their friends’ eyes only. You have to teach them that a diary is personal. The internet is not. Kids these days (for the most… read more

Google Buzz? That Stings!

February 18, 2010 - Posted by Shama Kabani

After tons of emails asking me about my thoughts on Google Buzz, I thought I’d share them here. Google Buzz is a VERY bad idea. Why? 1) Google should stick to what they do best – SEARCH. They could have focused on making their search better (especially with Bing at the heels). They could have indexed Facebook and Twitter so well that people used Google to find their friends to connect with on Facebook. But it didn’t. It focused on social networking. 2) Facebook should NOT allow Google access to its content. David Coursey made some excellent points about this in his PC World article. 3) Google could be in serious trouble for breaking privacy policies. People use gmail! Lets use that information to create a social networking site. Bad move. A lot of people didn’t appreciate an “instant” social network using email contacts. Email contact base does NOT equal… read more

Book Launch Bash in Austin: The Zen of Social Media Marketing

February 16, 2010 - Posted by Shama Kabani

Book Launch Bash: The Zen of Social Media Marketing What: A book launch party for The Zen of Social Media Marketing by Shama Kabani. Featuring food, fun, and networking! (An unoffcial SXSW event!) Who: Press, bloggers, & the coolest SXSW attendees. Club scene not for you? Join the best, and most exclusive, party at SXSW. When: March 13th, Saturday, 6 pm – ??? Where: A house in Austin, Texas. Exact location to be disclosed upon RSVP. How: Please RSVP via emailing info at marketingzen.com. Attendance will be limited – so if you RSVP that you will attend, and something comes up, please let us know so we can allow someone else to join us.

How to Navigate the New Facebook Design

February 9, 2010 - Posted by Shama Kabani

Screencasts and videos online

Get Shama's Book Before You Can Buy It

February 9, 2010 - Posted by Shama Kabani

Social Business Boot Camp is a full day of social media marketing learning including popular social media speaker Shama Kabani, HubSpot’s Rick Burnes, Couch Surfing Ori, and others.

Can Entrepreneurship Change the World?

February 8, 2010 - Posted by Shama Kabani

There are plenty of opinions on where our economy is headed – not just in the US but globally. How do you save the world? Seth proposes being a linchpin (Linchpin: Are You Indispensable?). Umair Haque argues we don’t need to be great, but good. We should focus on socially responsible entrepreneurship. I recently got an invitation to speak at the honorable St. Gellan Symposium in Switzerland. The topic? Entrepreneurs – Agents of Change. Tomorrow, I leave for Indiana to go speak to the bright students at Culver. On what else? Entrepreneurship. What will I tell them? Yes, entrepreneurs have changed the world since the beginning of modern civilization. Perhaps even before that. (I sense a  “even a caveman can do it”  joke.) I will tell them my story about how I became one. And, I will share with them these five key points about Entrepreneurship – 1) Ideas aren’t… read more

10 Reasons NOT to do Social Media Marketing

February 3, 2010 - Posted by Shama Kabani

Everybody always talks about why social media marketing is so important. I agree. But, I also think there are reasons against social media marketing. Here are 10 reasons NOT to partake in social media marketing. 1) You don’t have the basics right. Your business model is non-existent. (Call Joe). You don’t have a tested product. You don’t have a goal. Your website hasn’t been updated since 2002. Social media marketing comes last. 2) Your boss isn’t on board. I’ve seen this happen, and it never ends well.  No matter how much you LOVE social media and think it could turn your business around, it doesn’t matter unless your boss is on board. Even if you are able to get some traction, your boss will pull the plug if he or she wasn’t sold on the idea from the beginning. 3) Your employees aren’t on board. I sat through a wonderful… read more