Recent Posts

Twitter was NEVER a Social Networking Site – proof!

December 31, 2009 - Posted by Shama Kabani

Ha! I love it when I am right. *Happy Dance!* For years, I have been explaining that Twitter was never in the social networking business. It was in the human search engine business. It isn’t Twitter vs. Facebook. It was – and will be – Twitter vs. Google. Do I also smell an IPO in 2010? Good buddy and reputation management expert, Andy Beal, picked up something very clever in Biz Stone’s OpEd piece. Biz Stone is one of the founders of Twitter, and I had the pleasure of sharing the speaking stage with him this past year.  Very down to earth guy, but, I digress. Here is what Andy found… “It can be these things but primarily Twitter serves as a real-time information network powered by people around the world discovering what’s happening and sharing the news…In the new year, Twitter will begin supporting a billion search queries a… read more

So, You Want to be a Social Media Expert?

December 29, 2009 - Posted by Shama Kabani

Okay – here is the thing. Everyone is complaining about how many social media experts are popping up these days. I agree. It is indeed a little freaky to me when people who came to hear me speak two months ago and asked “what is tweeter?” are now social media experts on Twitter (pronounced correctly this time). I remember playing on Twitter when it was first released. There were like 3000 of us. This is pre-Oprah and pre-Kutcher of course. But, you know what? Just because we came early to the party doesn’t mean that the party is now over. But – it does mean you have to work harder! One of the reasons it was easy for some of us earlier players to establish our expertise and presence in the field was because well, we were IT! When 10 people are talking about social media in the world –… read more

Social Media Optimization – 10 Important Factors for 2010

December 29, 2009 - Posted by Shama Kabani

From years of executing SEO and SEM campaigns, I am now more than ever seeing the parallels of  social media and SEO/SEM as well as how they all work together. Ten years ago, business owners thought their only option to improve their SEO was stuffing their meta tags and submitting their site to 1,000 search engines. Similar to SEO and SEM, business owners now realize it’s not enough to just plug the social media hole because they read in some business magazine it was needed. A new phrase has joined the lexicon of business buzz words, and rightfully so, showing a more sophisticated marketer: Social Media Optimization. You should not have a social media campaign for your business just because everyone else is doing. CEOs, marketers, entrepreneurs are now seeking solutions to optimizing their social media marketing campaigns. What do I mean by Social Media Optimization? I’m not Shama. I… read more

Beyond Blogging – A Great Read

December 29, 2009 - Posted by Shama Kabani

Let’s face it. If there was ever something to be said about blogging – it has been said. Well, maybe not everything. But, most of the time we hear more about blogging than the topic being blogged about. So, why am I endorsing and recommending that you get Beyond Blogging (affiliate link) by Nathan Hangen and Mike Cliffe Jones? Because they’ve collected the wisdom of top bloggers and distilled it into one place. Yours truly was humbled to be a part of this lineup – but seriously, this is an excellent list of bloggers – * Chris Brogan (who doesn’t love Chris and his blog?) * Gary Vaynerchuk (wine and personal branding GURU!) * Penelope Trunk  (a blogger who pushes the envelope and succeeds) * Chris Garrett (awesome blogger + humble soul) * Darren Rowse (one of the original bloggers) * Pete Cashmore (good looking? yes. also the force behind… read more

What IF?

December 18, 2009 - Posted by Shama Kabani

What If? What if you could NEVER hide anything you did? What if everything you did had the potential of becoming public? What if every picture, every video, every recording could be seen by everyone? What if you couldn’t separate your personal and professional life? What if honesty wasn’t the best policy? What if it was the ONLY policy? What if outcaring mattered MORE than outselling? What if that’s already here? It is.

Why Social Media Marketing comes Last

December 15, 2009 - Posted by Shama Kabani

Here is a typical conversation I have with prospective clients ALL the time. Mr. Prospect: We’d like to do some social media marketing. Me: Oh, great. Exactly, what are you looking for within social media marketing? Mr. Prospect: Well, we need a Facebook fan page and a twitter account. Me: So, you’ve got a great business and a fabulous website with great content?  And need to get the word out more? Yes? Mr. Prospect: hmm…see, our website isn’t quite what we need it to be. Its in all flash and we designed it ourselves five years ago. And, we also need to rebrand. Our old brand isn’t really what we do anymore. Me: How do you plan on using social media marketing then? Mr. Prospect: Figured that’s how you get the word out. Me: Yes, of course you want to get the word out and build relationships with new prospects…. read more

We are on the GROW and Hiring! Read On…

December 14, 2009 - Posted by Shama Kabani

Hey Guys, We are ending the year on a fabulously happy note – we are hiring! We have two more positions we are looking to fill. You will get to work from home, but we do meet once a week in-house. 1) Accounts Supervisor – Are you excellent with people? Know how to manage a project from start to finish? Have experience managing multiple projects and people globally? Please apply. 2) Writer/Blogger Relations wiz- Do you love to write? Have tons of writing experience? Love to blog? Are you a PR wiz? Know how to pitch a blogger and get online coverage? Please apply. These are not fluffy positions. This will be the toughest, most challenging job, you’ve ever had. It will also be exciting and immensely fun for the right candidate. Our clients do amazing work, and we have the pleasure of supporting them. We like to think of… read more

10 Coolest Marketing Trends of the DECADE

December 2, 2009 - Posted by Shama Kabani

Yes, they are still trying to figure out what to call this decade. The “double o’s” or “the zeros” or my personal favorite – “the naughts.” Frankly, I am more concerned about what this decade will be remembered for, aside from the slick straightening of hair and Michael Jackson dying. From a marketing perspective, this decade has been the most extraordinary in terms of not only how far we have come, but how differently we VIEW marketing itself. Let’s look at the 10 coolest marketing trends of the decade. Please note that some of these trends may have their roots in the late 1990s but only really took off in this decade. 1. Social Media Marketing – You knew this had to be first, right? With Facebook hitting 350 million users, businesses are scampering to make sense of this social media phenomenon. Marketers have always gone where the people are,… read more