June 29, 2009 - Posted by Shama Kabani
Facebook is, without a doubt, one the most popular social media services available. Largely created as a networking site, Facebook is used by individuals, businesses, and groups of all kinds to connect with people. Facebook pages have become more and more popular with businesses to build a presence – both online and one that spills over into the “brick and mortar” world, as well.
June 2, 2009 - Posted by Shama Kabani
The “Other Side” of Social Media Marketing So, you’ve Twittered about 20 times today, updated your Facebook page twice, LinkedIn on 10 groups and generally increased your marketing circle four fold. Excellent. You’ve got the communicating side down to a science. Now what about the reciprocal side? How are you at receiving information from all these shiny new contacts? If your marketing plan is rock solid, chances are pretty good that at least some of the chatter going on in the ether (-net, that is) is about you and your brand. What are you using to monitor this invaluable feedback? Here is a list of some of the top applications you can use to keep track of who’s saying what – and if it’s about you: 1. News Alerts and Feeds Though all major online news outlets have monitoring applications, Google is by far the leader in targeted keyword monitoring…. read more