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The 5 C’s of Expertise: And Why I Don’t Shy Away from the Term

April 2, 2009 - Posted by Shama Kabani

There is a fierce debate going on right now. What makes an expert? to There are no experts. While I have commented on these posts and many others like it, I thought it was time to explain my take on expertise. I am an online marketing expert. Whew. There I said it. I wasn’t the first to choose that title for myself though. It was my clients. I’d refer to myself as a “business consultant” (blah!) and they would introduce me to others as their online marketing guru…the one who helped them grow their business by leaps and bounds. There was a disconnect! At first the term “expert” made me uncomfortable. Sure, I could get results for my clients. Sure, I spoke on social media and online marketing around the country. Sure, I had colleagues who respected me. And yes-I was one of the first folks to have a real… read more