Recent Posts

Facebook Profile Makeover-Darin R. McClure

November 30, 2007 - Posted by Shama Kabani

By: Shama Hyder Last week, I announced that I would be doing one Facebook profile makeover a week. And already, the responses are pouring in. Our first volunteer is Darin McClure. First and foremost, always put your website address UP TOP.  You are after all using Facebook to promote and build a brand right? It may not be the only reason, but that’s the reason we are working on sprucing up these profiles- Better publicity! Put it in your contact information right after your name. Facebook allows you to easily drag and drop "pieces" in your profile. I missed the contact information completely the first time I saw the profile. Personally, I would re-think the profile picture if you are trying to project a professional image. A Facebook profile really perpetuates your personal brand. Is the image a good reflection of your personal brand? Good job putting up the twitter… read more

Now Is Gone- A Must Read for 2007

November 29, 2007 - Posted by Shama Kabani

By: Shama Hyder I have two vices- books and good food. Due to my first vice, I have read over 200 books this year alone. And one book that really stands out in my mind is Now Is Gone by Geoff Livingston and Brian Solis. The book is a primer on New Media and serves as a guide into the fast changing world of media for the average business owner. While it won’t show you how to create a strategy, it will explain why it is crucial that you pay attention to the current changes, because truly…now is gone. Here are the main take-aways- Two-Way communication is the only way to inspire trust and gain credibility with clients. You have to be open to feedback, and you have to interact with your customers. You can’t fake it. If you don’t care about your clients and try to pull one over…well,… read more

Who Is your Ideal Client?

November 28, 2007 - Posted by Shama Kabani

By- Shama Hyder How well can you define your perfect client? Use the following questions to see how well you can define your ideal clients. It may be harder than you think! Who- Are they male or female or both? What is their age? What does their family background look like? What- What is their occupation? What are their hobbies? What is their greatest fear? (Kudos if you can answer this one!) What is their greatest need? When- When do they realize they need your services?  (Example-when things are really bad or when they want to sustain growth?) When are they sold on a service? (Example-after thorough research or after listening to friends?) When do they say yes? (What does it take to get them to yes?) Where- Where do they live? Does it matter where they live? Where do they look for information? Where do they love to hang… read more

Dear Shama…Business Blogging-is it for us?

November 26, 2007 - Posted by Shama Kabani

Dear Shama, We are an IT company that works primarily with small and medium sized businesses in our local region. However, we would like to spread our wings now and reach more people. Our experts are fantastic. I mean-we know our stuff! However, marketing isn’t our thing. Imagine an office full of geeks (good looking ones), but geeks nonetheless. We are familiar with blogging-we reads lots of tech blogs. Now, we are considering if a business blog may be the way for us to go in order to expand our reach. And if so, how do we start? What do you think? -IT Studs in Toronto Dear IT Studs in Toronto, The simple answer to your question is yes. Yes, you should start a business blog if you are trying to expand your reach. A business blog is a great way to 1) showcase your skills, and 2) to reach… read more

Extreme Facebook Profile Makeover

November 24, 2007 - Posted by Shama Kabani

I have been using Facebook for over two years now, and I have realized that your profile is really the key to a successful social media strategy. It is at the heart of your entire online marketing strategy and needs to be consistent and clear. Inspired by the Thanksgiving spirit, and the questions I keep receiving in regards to social media marketing, I am going to start doing Extreme Facebook Profile Makeovers. I will do one a week. (Please note that I reserve the right to do them more or less frequently, depending on demand), and I invite you to join in with your comments as well. The best efforts are group efforts. If you want to sign up, the ONLY way to sign up is by leaving a comment on this blog post. Be sure to include the link to your Facebook profile. Please make sure that your Facebook… read more

3 Reasons You Shouldn’t Use Social Media Marketing

November 23, 2007 - Posted by Shama Kabani

In the past two posts, I have laid out strategies to leverage Facebook. Today, I am going to backtrack a little and give you three reasons why you should not be using Social Media Marketing. Reason 1- It’s not part of your marketing strategy- It is not worth the effort to play around with social media marketing. It could easily backfire if you don’t know what you are doing. If you are serious about building a community around your brand, then plan it out. Make it a part of your comprehensive marketing plan. Set quantifiable goals. If you don’t have a plan set, you might find yourself spending hours "wandering" online. Now, there is nothing wrong with testing out the field. In fact, that is some what necessary. However, make sure you have a specific amount of time set aside that serves as your testing phase. Reason 2- You don’t… read more

The Number#1 Key to Marketing Successfully On Facebook…Or Anywhere Else

November 21, 2007 - Posted by Shama Kabani

No Man’s Blog has a great post about the top Facebook applications. All the Facebook applications have been divided into three main categories- Identity formation – 43% Phatic Communication – 37% Other – 20% Identity Formation Applications are applications that relate to one’s self: personality quizzes, movies I like, horoscope applications, favorite quotes, etc. This is good proof that people use social networks mainly to reinforce and extend their identity. Social networking isn’t about friends first. It is first and foremost about defining and solidifying who we are. Then, it is about building our network. The keyword is OUR. Here is a visual that may help define how Social Networking really works: What does this mean for us when trying to market through social networks? 1) Focus on the People- People still don’t care about what you have to offer. They care about what they can GAIN from that offering…. read more

Top 10 Ways to Use Facebook to Promote your Business for Free

November 18, 2007 - Posted by Shama Kabani

There are plenty of social media platforms that you can participate in today, and they all have their pros and cons. The best way to choose a platform to participate in is to look at the people that hang out there. In my opinion, Facebook is one of the best platforms for networking-both personally and professionally. I also use Linked In and Twitter. Linked In is nice for having a more or less static professional profile online. Twitter is good for “blasting” bits and pieces of news to friends and clients. The one social networking group I am not part of is MySpace. Privacy controls are more lax at MySpace than I prefer. Of all the social networks, Facebook is the real gem when it comes to all-round marketing and networking. I have been using Facebook for the past two years, and it is an excellent marketing tool. Here are… read more

Dear Shama…Help! I Hate Selling

November 16, 2007 - Posted by Shama Kabani

Dear Shama, I am a management consultant with years of experience in the corporate world. I kicked butt at my job, but left two years ago to start my own firm. The clients who used to work with me at the company continued to work with me after I left. Now those projects are coming to an end, and I have none in the pipeline. Here is the kicker-I HATE selling. I hate telling people "please let me work for you." I am considering going back to my old job just because I hate to sell. I do LOVE working for myself though and don’t want to go back. Please help! -Stuck in Phoenix Dear Stuck in Phoenix, First, let me congratulate you on asking for help before quitting. Now, let’s get you unstuck! I think the reason you (and most service professionals) hate to sell is because of the… read more

Around the Blog World…

November 14, 2007 - Posted by Shama Kabani

37 Tools for Taking Action and Getting Things Done- Get more done, in less time. Mason Hipp shows us how! Free Press Release Distribution- Ever wish for an all in one online office workspace? It doesn’t get better than this! SPIN Selling- An ethical way to sell by catering to the client’s problem. Adam Salamon explains how it works. What the Web REALLY looks like-  Kate Trgovac discusses diversity on the web and what that means for us. What is the Social Media Landscape?- Rich Brooks helps us understand how to leverage the power of social media.

Page 1 of 212