Recent Posts

How to Successfully Launch your First Business

August 31, 2007 - Posted by Shama Kabani

Some serial entrepreneurs can practically start businesses in their sleep, but for the first time business owner launching a new venture can seem like a daunting task. Starting a new business does NOT have to be scary or hard-if you go about it the smart way. Oh yeah-huge proponent of doing things the smart way here.  Go with what you know- Too many people make the mistake of starting their dream business as their first venture. Now, there is nothing wrong with wanting to open up a bed and breakfast or own your own bookstore. I see it done all the time. But when you are starting your first business-go with what you know! If you have been a chef all your life and your dream business is to own a restaurant-more power to you! But if you have been a hairdresser all your life and want to start a… read more

10 Commandments all Entrepreneurs must Follow

August 29, 2007 - Posted by Shama Kabani

I am the first to admit that having your own business is a blast but I am also the first to admit that it is often unsure terrain out there. Here are 10 commandments that may help you along. #10 – Develop Patience. There can be no denying this commandment. Clients and customers sometimes need time to make up their minds, vendors get delayed, mercury goes into retrograde and throws off your computer system. For the sake of those around you and your own piece of mind don’t let delays and distractions get you down. #9- Learn to Accept Responsibility- If you get the job, you did it! If you messed up, the credit still goes to you. Responsibility often gets a bad rep because people associate it with guilt. In reality, responsibility is all about “your ability to respond” to what happens. #8- Understand Risk- If you think business… read more

Hitting the Three year Mark in Business – Top 5 Rules to Follow

August 28, 2007 - Posted by Shama Kabani

Only 1 out of 5 businesses survives the first the three years. The majority of these businesses go under due to poor business decisions and lack of support. Once a business hits its three year mark however, the chances of it failing dramatically decrease. Here are the top 5 rules to follow if you want to get your business to the three year mark (and beyond!) 1) Commit to Commitment- Being a huge fan of the show Fraiser, I remember a particular episode where Niles advises his relationship shy brother to “Commit to Commitment.” If you are truly serious about seeing your business succeed-I suggest that you take this first rule to heart. Once you decide that you are in it for the long haul, you are much more likely to see eventual business problems as challenges to overcome. Don’t run your business with one foot in the boat and… read more

From Generic to Best Seller-5 Steps to Changing your Personal Brand Name (Part III)

August 24, 2007 - Posted by Shama Kabani

This post is part three of a three part series on personal branding. Here are Part I, and Part II. This article shows you how to change your personal brand name. In part I we established that just like products, people also have brand names. This is especially true if you are working with others in your business. In part 2, we discussed how you can find out what your current ‘brand name’ is. Now let’s look at how you can change it! 1) Shine the Light. You already have natural qualities. Personal branding is all about shining light on them. You don’t have to fake your personality to create a powerful personal brand. The best way is to leverage your already existing positive traits. For example, if you are an introverted business owner you don’t have to fake being an extrovert. Instead shine the light on your superior listening… read more

What is your Brand?-Part II

August 23, 2007 - Posted by Shama Kabani

This post is part two of a three part series on personal branding. This article is meant to help you detect your personal brand. Your personal brand is often the same as your business brand-especially if it’s a small or micro business. The third part of this series will show you how to consciously change it. Every time you label someone a brown-noser, blondie, marketing guy, or a techie-you are (sometime inadvertently) referring to their brand name. At first look these are mere labels, but a deeper look reveals the brand these individuals have built for themselves-consciously or unconsciously. So how do you determine your own personal brand? Ask around. Ask your friends and colleagues how they would describe you. If you are feeling especially brave-ask your employees. What do they think your strengths and weaknesses are? Watch the couple of first terms they use to describe you. These are… read more

Are you a Coca Cola or a Pepsi? The Power of Personal Branding-Part I

August 22, 2007 - Posted by Shama Kabani

This post is part one of a three part series on personal branding. This article serves to define “branding.” What comes to mind when you hear the name “Coca-cola” or “Nike” or “Microsoft?” Most of the time these words conjure up a certain image in our minds, whether it be of a refreshing drink or our desktop computer. These are some of the most trusted and well constructed brand names in their respective industries. A company’s success depends on how well they construct their brand name. Before we explore why-lets deconstruct what a brand really is. It is familiar-We immediately recognize it! Even the Bushmen of Africa know what a coke bottle looks like. Familiarity breeds…no…not contempt…but preference. It is preferable-When we are given a choice, we go with the more famous brand. A couple of years ago Pepsi conducted a “Pepsi challenge” in many cities around the United States…. read more

After The Launch

August 21, 2007 - Posted by Shama Kabani

See Jack quit his job See Jack use his life savings to launch his own business. The business of his dreams. See Jack struggle, squirm, and try all the traditional methods after the launch. See Jack close his business and come tumbling down. I saw Jack. In fact I saw so many Jacks (and Jills) that I decided to start After the Launch-a safe haven that helps service professionals start and skyrocket their business the SMART way. The main difference between the traditional way and the smart way is best summed up by the bold quote on the top banner- “In business for yourself, not by yourself.” Only 1 out 5 businesses survives the first three years. Why? My research leads me to believe it’s because the majority don’t realize the need for structure and support until it is too late. They spend most of their time and effort launching… read more