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10 Ways to Use Google Plus for Marketing

July 13, 2011 - Posted by Shama Kabani

It was just a matter of time before Google created some real competition for Facebook. My prediction for Google Plus is that the technically more savvy and early adopters will flock to it, while the majority of people will continue with Facebook. However, there is much to be said about an early mover advantage yet! And, since Google rules the search engines, it may well be in your interest to setup a home on Google Plus. Here are 10 ways you can market using Google Plus. Keep in mind that Google Plus profiles do NOT yet exist for brands and businesses. They will add this in time, but for now, you, as an individual, can make the most of it.

1. Setup a solid profile. Your entire Google Plus experience starts with the profile. Just like on Facebook, your profile is key, so spend some time building it correctly. Start with a good headshot. And, if you think the advice is commonplace, just look at some of the pictures on Google Plus now. When you show up in people’s steams, all they will see is a thumbnail. So, choose something where you really stand out. Craft your introduction well. Make it so that people would want to add you to their circles. And, Google Plus allows for live links in the introduction itself, so make the most of it. Add links to your website, blog, LinkedIn profile, etc.

2. Add relevant and remarkable images. My hunch is that Google will index the pictures you share (unless you’ve kept them private). So, use images you want found in the search engines. If you are a speaker, add pictures of you speaking. An author? Add pictures of you at your book signing. The idea is to convey the right brand image.

3. Make sure your profile is OPEN to search. This is key, since Google reigns supreme in the search world, the chances are that your profiles will be indexed VERY quickly. When you hit edit profile, the very last item on your profile is “Search Visibility.” Make sure you have checked the box that says “Help others find my profile in Search Results.”

4. Optimize the links to the right of the profile using keywords. Again, a great SEO feature. What are the chances that Google will value these links highly? Pretty good, I’d say. If only to encourage people to use Google plus. On the right hand side of your profile, you can add links and the text that goes with it. Make sure you use the RIGHT keywords to connect to your website. For example, our link to the Marketing Zen homepage uses the phrase “online marketing.”

5. Use “Circles” to communicate with clients, prospects, media, etc. This is perhaps Google Plus’ greatest selling point. Most people’s lives have layers – professional, personal, acquaintances, etc. And, Google Circles allow you to make the most of the layers. For example, you can create a circle for prospective clients. And, then cater specifically to them with industry news, a solid case study, etc. (Tip: While Google will inform a person that you have added them to a circle, it won’t tell them which circle.)

6. Use +, Comments, and Share to boost relationships. At the heart of all good social media marketing and networking lies the power of relationships. As you interact with others, show support for their ideas. The +1 on Google is akin to “Like” on Facebook. You can also +1 and comment when you see fit, and you can also SHARE within your own stream.

7. Add videos to your profile. If only from an SEO perspective, the chances of your videos being indexed into Google’s search is higher. So, if you have online video, share it. If you are still missing the online video boat, go to Dave for some amazing web video help.

8. Add your industry or business name as a “Spark.” Sparks is a new Google Plus feature, and still in development. But, something tells me that this will also tie into search results or effect them in some way. For now, use it like you would a Google alert, and setup SPARKS for your name, company name, and industry terms. You can also always follow industry news using SPARKS. For example, I have technology and business as my SPARKS, and I follow the top articles in those areas.

9. Market research –ask questions and use Hangouts as needed. Google Plus is a hot bed for market research right now. People are a LOT more engaged there right now because it is a new playground. It reminds me of Twitter in the early days. Google hangouts incorporates video chat with circles. Want to invite all your sales people for a quick Monday morning meeting? How about a Hangout?

10. Get a custom URL to share your Google Plus profile. Just like the early days of all social networks, there will be a huge rise initially as people try to fill up their circles. And, as time goes on, this will slow. Make it easy for people to follow you, get a custom URL. You can do so at http://www.gplus.to.

Bonus Tip: Follow me on Google Plus at http://www.gplus.com/Shama for more Google Plus tips to come!

26 Responses to 10 Ways to Use Google Plus for Marketing

  1. Jeanette Hogg says:

    Thank you for this info. Will definately be using this.

  2. Kelli says:

    Hi Shama – Thank you for the tips. I went to the site you suggested to create a vanity URL and I’m not sure what to do next. Any tips? I created the url but couldn’t get to it.

    Thanks again,

    Kelli

  3. Marten says:

    Hi Shama,

    Thanks for the tips.
    Especially the URL shortener was a nice one.
    Missing the +1 button however.

    Marten

  4. Todd says:

    FYI about gplus.to: “Note: Before I wrote this I was using gplus.to to point people to my G+ profile in shorthand, but I just checked and they use a 302 redirect. Until Google allows for custom URLs on profiles, be aware that you’ll want to use a URL shortener that uses a 301 redirect so that link value is passed along.” From http://www.bruceclay.com/blog/2011/07/google-plus-optimization-best-practices/

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  6. Asa Nall says:

    Thanks for the great info! Just getting into Google+ now, wasn’t sure how to set it up for my business so thanks for the handy tips

  7. Steve Murphey says:

    I wonder how many people are jumping on Google + just to get their custom URL and not to use the service? Hopefully the fantastic engagement will keep them coming back.

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  9. Onur Demirsoy says:

    Hello guys. This is my Google+ link: gplus.to/onur Feel free to add me.
    Btw I still have invitations. I can send to you if you want. All you have to do is follow and mention @onurdemirsoy on Twitter. Have a great day.

  10. Tommy says:

    Make Google+ profile picture and Make Google plus banners for profile online:
    http://gpluspic.com and http://gpluspic.com/banner

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  12. Scott Frangos says:

    Thanks for a great article — I have linked to it in our directory of G+ resources (http://www.webfadds.com/2011/07/google-digest-of-primers-guides-and-resources/)

    I think Market Research is an excellent use of G+ — the trick is getting people to show up to your “hang-out”… but you could offer rewards like an Amazon GC, etc.

  13. Mitch Jackson says:

    Shama- Once again, excellent info! Going to share it right now with about 400 lawyers across the U.S. (and yes… I think that’s a good thing :-)

  14. Mickael Surtour says:

    Thank you for this post, i will try to put it to good use ^^

  15. juegos de chicas says:

    Thanks you! for the great info! Just getting into Google+ now, wasn’t sure how to set it up for my business so thanks for the handy tips

  16. Блоггер Xstroy says:

    G + a powerful new communication tool. However, the increasing popularity are just text with pictures and video. From the newswire only bright pictures attract attention.

  17. Waqas Ali says:

    :D http://www.gplus.com/Shama its also redirecting to gplus.to/***** then why you write gplus.com/**** :)

    mine is now: gplus.to/waqasalieee

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  23. Sara says:

    Shama,

    This is a great article containing very useful information.

    I am helping with research on a book by a New York Times bestselling author and would like to reprint this article in the book.

    Could you please contact me at my email address listed here, so we can discuss?

  24. Latonya says:

    Thanks for posting this information, it was very helpful.

  25. Latonya says:

    Thanks for posting this information, I will put it into practice very soon :)

  26. Aleshiasandel Sandel says:

    Spot on advice!!! I too believe Google+ is the future social media boom.

    You have made it so much easier for us less techy users- many thanks!

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