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	<title>Comments on: 10 Steps to Creating a Social Media Policy for your Company</title>
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	<link>http://www.marketingzen.com/10-steps-to-creating-a-social-media-policy-for-your-company</link>
	<description>A Full Service Online Marketing Firm</description>
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		<title>By: Amit Desai</title>
		<link>http://www.marketingzen.com/10-steps-to-creating-a-social-media-policy-for-your-company/comment-page-1#comment-1394</link>
		<dc:creator>Amit Desai</dc:creator>
		<pubDate>Tue, 04 Aug 2009 14:26:15 +0000</pubDate>
		<guid isPermaLink="false">http://clicktoclient.com/?p=1107#comment-1394</guid>
		<description>Nice article and thanks for sharing your thoughts. I firmly believe that every organization big or small should have a social media policy. Recently I completed an analysis on usage of social media and its impact on productivity and have published my findings here http://www.gigathoughts.com/social-media/do-you-have-a-social-media-policy-for-your-organization.html

Hope you guys find it useful and also do let me know your views on the same</description>
		<content:encoded><![CDATA[<p>Nice article and thanks for sharing your thoughts. I firmly believe that every organization big or small should have a social media policy. Recently I completed an analysis on usage of social media and its impact on productivity and have published my findings here <a href="http://www.gigathoughts.com/social-media/do-you-have-a-social-media-policy-for-your-organization.html" rel="nofollow">http://www.gigathoughts.com/social-media/do-you-have-a-social-media-policy-for-your-organization.html</a></p>
<p>Hope you guys find it useful and also do let me know your views on the same</p>
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		<title>By: Dave Friedel</title>
		<link>http://www.marketingzen.com/10-steps-to-creating-a-social-media-policy-for-your-company/comment-page-1#comment-1390</link>
		<dc:creator>Dave Friedel</dc:creator>
		<pubDate>Wed, 29 Jul 2009 22:58:26 +0000</pubDate>
		<guid isPermaLink="false">http://clicktoclient.com/?p=1107#comment-1390</guid>
		<description>Very good, but you&#039;re only talking about small to medium size companies.  Large companies will only unblock them if there is a measurable dollars and cents benefit.  Anyone can post something at home outside of their network, and they know this already, so most of your points are not relevant to large corps.  There are several risks beyond information leaks that they focus on.

One is cost. Large companies pay more (in some cases a lot more) for Internet access.  Typically, users are BY DESIGN throttled down to about 100kb/sec.  This is meant to give higher priority to business data transfers and transactions over their connections while keeping costs down.  They don&#039;t want to pay for you to Facebook... not even if it&#039;s pennies extra per employee.

Another is security. Large corporations have many more servers and access points (i.e. vulnerabilities) than smaller ones.  One virus gets in, and it&#039;s not thousands of dollars, it could mean millions.

Finally, there&#039;s the corporate culture.  Small and medium size organizations are about growing.  Social media is so important to help further that goal.  Large companies are much like government... they already have a staff of dedicated people who do nothing else but work those mediums.  They may have a marketing team, on a seperate cable modem outside their network, doing this work unfettered.  But again, the above points don&#039;t really apply.  The main users will never see Facebook or Twitter in most of these firms.  And their cultures typically frown on things that don&#039;t make the company money (because they are so big, it&#039;s like government... people can easy slack off).

Just my 2 cents having worked at all different sized companies.  Your points are dead-on for small and medium size businesses, but have almost no meaning in large companies and government entities.</description>
		<content:encoded><![CDATA[<p>Very good, but you&#8217;re only talking about small to medium size companies.  Large companies will only unblock them if there is a measurable dollars and cents benefit.  Anyone can post something at home outside of their network, and they know this already, so most of your points are not relevant to large corps.  There are several risks beyond information leaks that they focus on.</p>
<p>One is cost. Large companies pay more (in some cases a lot more) for Internet access.  Typically, users are BY DESIGN throttled down to about 100kb/sec.  This is meant to give higher priority to business data transfers and transactions over their connections while keeping costs down.  They don&#8217;t want to pay for you to Facebook&#8230; not even if it&#8217;s pennies extra per employee.</p>
<p>Another is security. Large corporations have many more servers and access points (i.e. vulnerabilities) than smaller ones.  One virus gets in, and it&#8217;s not thousands of dollars, it could mean millions.</p>
<p>Finally, there&#8217;s the corporate culture.  Small and medium size organizations are about growing.  Social media is so important to help further that goal.  Large companies are much like government&#8230; they already have a staff of dedicated people who do nothing else but work those mediums.  They may have a marketing team, on a seperate cable modem outside their network, doing this work unfettered.  But again, the above points don&#8217;t really apply.  The main users will never see Facebook or Twitter in most of these firms.  And their cultures typically frown on things that don&#8217;t make the company money (because they are so big, it&#8217;s like government&#8230; people can easy slack off).</p>
<p>Just my 2 cents having worked at all different sized companies.  Your points are dead-on for small and medium size businesses, but have almost no meaning in large companies and government entities.</p>
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		<title>By: Ali</title>
		<link>http://www.marketingzen.com/10-steps-to-creating-a-social-media-policy-for-your-company/comment-page-1#comment-1393</link>
		<dc:creator>Ali</dc:creator>
		<pubDate>Fri, 24 Jul 2009 15:54:02 +0000</pubDate>
		<guid isPermaLink="false">http://clicktoclient.com/?p=1107#comment-1393</guid>
		<description>This is great info on policy for social media policy.   I’m curious about your thoughts or tips for managing multiple business profiles on various social networking sites, Facebook, Twitter, LinkedIn, blogs, etc.</description>
		<content:encoded><![CDATA[<p>This is great info on policy for social media policy.   I’m curious about your thoughts or tips for managing multiple business profiles on various social networking sites, Facebook, Twitter, LinkedIn, blogs, etc.</p>
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		<title>By: Gokul Salvadi</title>
		<link>http://www.marketingzen.com/10-steps-to-creating-a-social-media-policy-for-your-company/comment-page-1#comment-1392</link>
		<dc:creator>Gokul Salvadi</dc:creator>
		<pubDate>Fri, 24 Jul 2009 01:34:07 +0000</pubDate>
		<guid isPermaLink="false">http://clicktoclient.com/?p=1107#comment-1392</guid>
		<description>sounds good</description>
		<content:encoded><![CDATA[<p>sounds good</p>
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		<title>By: Josh</title>
		<link>http://www.marketingzen.com/10-steps-to-creating-a-social-media-policy-for-your-company/comment-page-1#comment-1391</link>
		<dc:creator>Josh</dc:creator>
		<pubDate>Thu, 23 Jul 2009 21:29:25 +0000</pubDate>
		<guid isPermaLink="false">http://clicktoclient.com/?p=1107#comment-1391</guid>
		<description>Good info Shama! Businesses definitely need a guideline to follow and need to establish rules for employees. You are right, social media can hurt your business as much as it can help if employees don&#039;t know how to properly handle situations online (responding to negative comments about your company, posting sensitive information, etc)</description>
		<content:encoded><![CDATA[<p>Good info Shama! Businesses definitely need a guideline to follow and need to establish rules for employees. You are right, social media can hurt your business as much as it can help if employees don&#8217;t know how to properly handle situations online (responding to negative comments about your company, posting sensitive information, etc)</p>
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